In 2009, Adobe launched CMO.com to provide CMOs and other marketing specialists with a wealth of insight in the marketing industry so they can better use the power of digital media.
CMO.com looks a lot like your typical news website. It’s broken down into news (anything happening in the marketing, tech, and business world), as well as expert insight, research, analysis, strategy, management, etc.
Whenever you read the term brand journalism, Cisco’s The Network is likely to follow suit. The Network is Cisco’s tech news site, which encompasses stories about anything that its employees or customers may have interest in — the majority of which fail to mention Cisco at all, according to Cisco’s social media communications manager, Karen Snell.
Again this goes back to the thinking that if you produce great content and share it across your targeted social media channels, people are more apt to share and promote that content for you.