In this interview, Bryan Srabian, director of social media for the San Francisco Giants, talks about how mobile technologies are changing the baseball experience.

People are purchasing tickets in different ways. Our dynamic pricing allows people to find lower- priced tickets for games that aren’t in high demand. We’re going to be selling those tickets to the families of people who don’t really care who the opponent is, but want to come to the ballpark and maybe haven’t been there before. This more precise ticketing technology has brought a 7 percent increase in revenue compared with previous years.

Photo from SFGate.com Now Brian Wilson Face and Beard of the Team.